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Search Engine Optimisation
SEO (Search Engine Optimisation) is key to the success of any business website.
Around 80% of all internet traffic originates from a Search Engine like Google, Yahoo and Bing and if your content isn't easy to find through these search sites, then potential customers will be ending up elsewhere.
I want to be No. 1 on Google!
There's alot of myth and perceived magic surrounding search engine optimisation, but the truth is there is no defined way to be 'Number 1 on Google'. It's not possible to pay someone for a instant high listing within organic listings and many of the dodgy tricks that used to be common practice 5-10 years ago no longer work. Infact they are possively dangerous to deploy and can result in your site being dropped altogether from search results.
So what's the secret to good SEO?
Well, the answers simple. Primarily your content is key as this is the the most important thing that matters when a user visits your site and a search engine robot knows this and ranks you accordingly. Of course you need to make sure the search engine knows about your site, and that all pages are accessible. W3C Standards should be met for your chosen front end markup (HTML5, XHTML1.1, etc...) and this is becoming more and more vital as major providers are starting to drop sites deployed poorly.
You can check your current website at any time by going to http://validator.w3.org and entering your websites URL. If you get a notification of an error, no matter how minor, get it fixed. It will be effecting your rankings!
Going back to your content, the biggest issue we find is that many websites have been created using content written for paper based media which will ultimately be read solely by humans who have been presented with the material within a context such as a brochure, other document or even a presentation. Unfortunately, this rarely lends itself to good content for a website, and something like 'global solutions provider' when used outside of it's intended context means absolutely nothing to anyone, so careful rewording is often necessary.
Content for the web needs to be concise and always re-enforcing its context. It must be written with proven search statistics in mind and not just perceived human digest.
How do I choose the optimum wording?
Careful use of keyword analysis tools can provide data on what people in the real world are searching for. As you website establishes itself within a search engine's listings, you can gain data back detailing what people were actually searching for. Regular analysis of these reports will enable you to make informed decisions on what changes to make to your sites content.
As part of our managed service, Senderon can take the hassle, time and guesswork out of the equation by looking after this aspect on your behalf. Even if you use the CAMS CMS to update the content yourself, Senderon gets notified of your changes as you make them and can re-analyse and tweak your changes to optimise your SEO.